By MICHELE MATTIA With the rise of personal branding platforms, the celebrity social media scene skyrocketed over the past decade, allowing for a greater amount of self-promotion than ever before. Branding on social media has become a new way for not only companies, but individual people, to market themselves online. The creation of a personal […]
Estee Lauder, Leader of Fighting Breast Cancer
By CAITLIN STEDGE-STROUD Every year, people from all over take a stand against breast cancer. This year, they are doing things a little differently, and going viral. Every October the National Breast Cancer Society holds its annual awareness month to raise money for charities supporting people with breast cancer all over the world. The beauty company, […]