By MICHELE MATTIA With the rise of personal branding platforms, the celebrity social media scene skyrocketed over the past decade, allowing for a greater amount of self-promotion than ever before. Branding on social media has become a new way for not only companies, but individual people, to market themselves online. The creation of a personal […]
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A New Brand of Celebrity: The Youtube Star
Young people who grew up with technology these days are breeding a new brand of celebrity: the YouTube star. Ask any young person between age 13 and 18 who Jennifer Lawrence is and they might know who you’re talking about. But mention “Pewdiepie,” arguably YouTube’s biggest celebrity, and they’ll go crazy. A recent survey from Variety found […]