Elvis Duran and the Morning Show’s video producer, Anthony Halwagy PHOTO/ Michele Mattia
By MICHELE MATTIA
Media has gone through a complete 180 over the past 25 years with much progress due to the accessibility of the Internet. Radio is just one example of a platform that has taken hold of the Internet and new technology of today’s digital age to create quite a “bang” in the entertainment industry.
Some of the producers at Elvis Duran and the Morning Show, the most listened to Top 40 morning show in the country sat down to talk about how the Internet has transformed the way radio is consumed.
Kathleen Heaney, the web producer at the show talked about how social media has significantly impacted the way the audience interacts with the radio personalities. “You’re not just listening to us in the car and laughing to yourself anymore…it broadens the community of people who could actually participate in the live show,” Heaney said.
Radio is without doubt a source that is consumed nearly unconsciously. According to a 2013 study by Statista, “Radio is the second most powerful medium in the United States, reaching 59 percent of the country’s population daily.” Most don’t think twice before clicking the power button in the car on the way to work or school to liven up their day. Whether it’s in stores, at the office, in passing of another vehicle, it’s always playing in the background somewhere.
Anthony Halwagy, the video producer, explained of his job of producing videos for the show as “the bridge between what people hear and connecting it with what they can actually go back and watch later on.”
Free phone applications such as iHeartRadio, allow listeners to have radio whenever, wherever. There’s the option to make unique playlists and have channel suggestions based on your mood. Elvis Duran and the Morning Show is just one of countless nationwide shows that are available to listen to at any point in the day on iHeartRadio’s replay channel.
The executive producer of the show, David Brody, who’s been with the show since 1998 has seen a remarkable transformation in how today’s digital age allows radio to be as versatile as ever. “Now it’s apart of you 24 hours a day and on the weekends so our show is always on. Always.”
VIDEO: Watch the full interview for an inside look from the producers on the Internet’s prominent impact on the radio industry.